Logan Paul's PRIME Energy drink prompts concerns about the risks of caffeine for kids

an energy drink from YouTube stars Logan Paul and KSI, which Schumer says has an “eye-popping” amount of caffeine and seems to target kids in its marketing on social media.

Even a little bit of caffeine can cause kids to develop anxiety, jitters, decreased appetite or increased heart rate or blood pressure, according to Chenin Nickel, an assistant professor in the Department of Nutrition at the University of Nevada, Reno. “Kids see it on their phones or as they scroll, and they actually need it and the problem here is that this product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, this product has one true target market: children under the age of 18,” Schumer said.and PRIME Energy label both warn that the drink is not recommended for children under age 18, people sensitive to caffeine, pregnant women or women who are nursing.

In the U.S., many energy drinks are considered dietary supplements, which means companies can produce and sell without notifying the FDA. As a result, the beverages are difficult to regulate, though the FDA can still restrict ingredients that pose a “significant or unreasonable risk of illness or injury” or require changes to a product’s label.up to 400 milligrams of caffeine per day — the equivalent of about four or five cups of coffee.

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