Schumer, D-N.Y., asked the FDA to investigate the marketing tactics for the drink as well as its high caffeine content.Logan Paul and KSI pose with Prime hydration bottles prior to a regular season game between the Arizona Diamondbacks and Los Angeles Dodgers on March 31, 2023, at Dodger Stadium in Los Angeles, CA.
Prime, founded by YouTube stars Logan Paul and KSI, quickly gained a fervent following after its 2022 launch and became an this month. The brand offers a bottled hydration drink and a canned energy beverage, which is said is not intended for children."Many physicians have serious concern for Prime, and I write to specifically urge your agency to investigate Prime for its claims, marketing and caffeine content," Schumer, D-N.Y., wrote in a letter to FDA Commissioner Dr. Robert Califf.
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