Logan Paul Prime high-caffeine energy drink should be investigated by FDA, senator says

Logan Paul, left, and KSI pose for a photo as they promote their Prime energy drink while traveling through London, Friday, June 17, 2022. Prime has come under scrutiny after Sen. Charles Schumer asked the Food and Drug Administration to investigate the high-caffeine drink for its safety and marketing towards children. NEW YORK -- Sen.

The Prime energy drink contains 200 milligrams of caffeine per 12 ounces, equivalent to about six cans of Coke or two Red Bulls. The beverage is also advertised as zero sugar and vegan. . “Kids see it on their phones as they scroll, and then they actually have a need for it. And the problem here is that the product has so much caffeine in it that it puts Red Bull to shame.The FDA cites a limit of about 400 milligrams of caffeine consumption per day for healthy adults, but hasn’t set a caffeine limit or guidelines for children.

“Because the product is billed as a hydration and sports drink in its other, near identical form, kids are likely to ingest cans of this stuff with the parents being unaware,” Schumer said, according to“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer wrote, per the. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.

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