Prime launched in January 2022 and is a joint creation between influencers Logan Paul from the US and Olajide “KSI” Olatunji, who is from the United Kingdom. They have amassed tens of millions of followers on Instagram, YouTube and TikTok and capitalized on their influence to create a line of drinks that have become an instant success and disrupted the energy drink category.
“As a brand, our top priority is consumer safety, so we welcome discussions with the FDA or any other organization regarding suggested industry changes they feel are necessary in order to protect consumers.” Both Paul’s and KSI’s followers on social media skew young. On Instagram, 61% of Paul’s followers are 24 years old or younger and on TikTok nearly 80% of Paul’s followers are 24 years old or younger, according to Fohr, an influencer marketing tech company.
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Sen. Charles Schumer presses FDA to look into Logan Paul’s PRIME energy drinkAn influencer-backed energy drink that has earned viral popularity among children is facing scrutiny from lawmakers and health experts over its potentially dangerous levels of caffeine.
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Sen. Schumer asks FDA to look into PRIME, Logan Paul's high-caffeine energy drinkSen. Charles Schumer called on the Food and Drug Administration to investigate PRIME, a beverage brand founded by the YouTube stars Logan Paul and KSI, and to warn parents about the drink and the high amount of caffeine it contains.
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Schumer asks FDA to investigate Logan Paul's PRIME energy drinkU.S. Senate Majority Leader Chuck Schumer on Sunday called on regulators to investigate a popular influencer-created energy drink with nearly twice the caffeine of a Red Bull that he said is being marketed to children.
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Logan Paul Prime high-caffeine energy drink should be investigated by FDA, senator saysWestlake native Logan Paul's energy drink company, Prime, is under scrutiny after Sen. Charles Schumer asked the Food and Drug Administration to investigate the high-caffeine drink for its safety and marketing toward children.
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Schumer urges FDA to probe Prime energy drink backed by YouTube stars Logan Paul and KSISenate Majority Leader Chuck Schumer says Prime energy drink has unhealthy amounts of caffeine for kids and teens.
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