Volkswagen has confirmed plans to make a small electric car to launch in Europe with a £€20,000 price point. It reckons it’ll have the thing ready for 2027.
Apparently this all-electric, entry-level model is a whole new project aiming to be super-affordable – that is, cheap enough for newly qualified drivers to buy.PNP reminds its cops that they’re not for hire for VIP escortsProject TinyCar will be smaller than the forthcoming VW ID.2 and Cupra UrbanRebel, already slated for release in 2025. Those €25,000 EVs from Cupra and VW are part of the 'Brand Core Group' plans to make motoring affordable, though not quite as affordable as TinyCar.
Thomas Schäfer, boss of the VW brand, said: “Our brand promise is: electromobility for all. This task has become more demanding due to rising energy, material, and raw material costs.”Chinese newcomers like BYD are likely the motivation behind Operation TinyCar. Following a ‘from Europe, for Europe’ strategy, VW said the smaller model will be built in various European localities to keep both production emissions and costs down.
But there's nothing like a bit of 'first-car nostalgia’ as a wildly effective marketing tool. Oliver Blume, VW Group chief, said:"Generations of people associate the strong brands of the Volkswagen Group with their first car – and with affordable mobility. As a group with strong brands, we continue to assume this social responsibility to this day.