CONSIDER two scenarios. In the first, you have a life filled with love and meaning and enough money to get by comfortably. However, after you die, something terrible is revealed about you – which may not even be true – and people come to despise you. In the second, you have a life of relative hardship and obscurity, but after you die, it is revealed that you were an incredibly talented artist and your reputation is assured forever.
Across time and cultures, people seem to have acted with a desire to etch their names into the history books, from the pharaoh Khufu’s Great Pyramid of Giza to acts of scientific discovery, works of art, sporting achievements and public philanthropy. Nevertheless, such behaviour is something of a paradox. Why devote so much time and energy to being warmly recalled when you won’t be around to see the benefits?. Some suggest it gives individuals an evolutionary advantage.