Why Formula E Struggles to Attract Major US Car Manufacturers

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The global all-electric open-wheel championship has American-owned teams, but the ‘Big Three’ are conspicuously absent.

. The Mach-E is a general model and has been displayed at various marketing points, including SEMA. The F-100 also has general appeal and has been a hit at trade shows and enthusiast events. NHRA drag-racing fans have seen the Cobra Jet in action many times. The SuperVan 4 is headed to next week’s Pikes Peak International Hillclimb in Colorado.team principal Roger Griffiths said, “We’ve had multiple conversations with Ford and GM about interest, particularly in the early days.

Avalanche Andretti, Griffiths said, has “gone that path in the past. We had Scott Speed in the car. We've had Marco Andretti in the car. And last year we had Oliver Askew in the car. Personally, I don't know if it makes a difference. I think you have to put a huge amount of effort into building the brand of that driver. And for me, that doesn't necessarily align with building the brand of the team. So, for me, I just want the first fastest person in the car.

 

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