Energy drinks for kids - ‘It’s a status symbol’

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'You wouldn’t bring your 10-year-old to the shop and ask what vape they want.'

Why are children craving energy drinks, and are measures needed to stop them from buying drinks?

“We were walking down Merrion Square and this family in a car with three kids stopped and said, ‘We’ve been following you, where did you get the Prime?’.” “At various different sporting activities, they’re actually taught how to make energy drinks,” she said. “Marketers will always say ‘parental guidance, discretion, age appropriate’ – but they don’t care. The bottom line is to make money,” she said.“They have their favourite YouTubers, football players [on the cans],” he said.“It's kind of snowballed... a lot of international tourists come into the shop if they can't get it in their country.”

 

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