Schneider Electric Launches Pro-Retailer Channel Programme

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Schneider Electric,Pro-Retailer Channel Programme,Retailers

Schneider Electric introduces the Pro-Retailer Channel Programme to help smaller hardware and electrical supply stores increase their product offerings.

Retailers need to move R200 000 worth of Schneider Electric products every year to qualify. The hope is that the Pro-Retailer Channel Programme will put more of Schneider Electric’s product on more shelves at more retailers. Most retailers deal with a distributor when purchasing products they intend to sell to consumers.

A distributor can have immense value for both retailer partners and brands alike and through various programmes, retailers can value-added benefits that enhance both their business and the consumer’s experience with a product. The trouble with this is that some programmes can be tough to enter for several reasons. So, Schneider Electric is trying something different with what it’s calling the Pro-Retailer Channel Programme. This programme is aimed at smaller hardware and electrical supply stores (known as indirect-partners) who haven’t been able to purchase the “full basket” of Schneider Electric’s products. “We noticed a large gap in the market in terms of our indirect partner

 

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