‘Vincent did a great job to prepare all the products,’ Thierry Koskas tells. ‘But now we need to have [the] sales and marketing side push the brand and that’s what I know how to do.’The all-new C3 supermini ‘will reinvent the affordable electric car’ when it launches in early 2024, pledges Koskas. ‘It will cost below €25,000 although with all the features you expect. There’s no [such] offer on the market today and there won’t be when we launch the car. It will be a breakthrough in the market.
car shows this next-gen approach, with ultra-thin three-part seats to save weight and cost, as does using a smartphone to instead of built-in infotainment with navigation.Another initiative lifted straight from the Dacia playbook is to reduce manufacturing complexity by eliminating model variations. ‘We will have a simple offer,’ says Koskas, ‘with only three versions in every car line, each with a maximum of five options.’ Simplicity is a key pillar of new Citroën, says the CEO.
And like Dacia, Citroën is promising to embrace sustainable materials, as evidenced by the Oli concept – which Koskas believes represents Citroën’s daring side. ‘The Oli goes 180 degrees to industry trends of bigger battery, more technology; with Oli we go light, battery at the right level. We go on very simple products with everything visible, necessary tech. These are the simple values of the Citroën brand,’ says Koskas.
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Source: autocar - 🏆 93. / 67 Read more »
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