Ferrari is opening a new E-Building in Maranello, Italy, that will produce traditional internal combustion engine cars alongside hybrid and future all-electric models.
"The final judge will be the client," CEO Benedetto Vigna told CNBC."More people have started to drive our electric Ferrari, and they have a good feeling. The driving traits are there."Ferrari's all-electric model won't be launched for over a year, but early tests prove it has all the driving traits and emotion of a true Ferrari, according to Ferrari CEO Benedetto Vigna.
Ferrari's plan to build an electric model marks a bold and expensive bet for a company famed for its roaring, powerful combustion engines. Little is known about the electric model, since it's not scheduled for launch until the fourth quarter of 2025. Yet the notion of an electric Prancing Horse has already set off a vigorous debate in the auto community and among wealthy car collectors.
"You interact with eyes, with ears, with your full body," he said."When you're talking about the Ferrari experience, the driving traits in a car, you're talking about having a unique emotion when you're in the car. Because it's about linear acceleration, lateral acceleration, braking experience, gearbox change. So there are many dimensions, not just the sound."
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