Ford delays all-electric SUV and pickup truck, focuses on hybrid options

On Thursday, Ford Motor announced the delay of an all-electric SUV and pickup truck instead shifting focus to offering hybrid options in North America. The announcement comes amid sagging electric vehicle sales as Americans appear less and less eager to give up their. EV sales grew just 2.7% in the first months of 2024 compared with last year’s 47%. “We have this crossroads right now where enthusiasm meets reality," explained Ivan Drury, the director of insights for Edmunds.

"You’re not having those early adopters who you know, were willing to concede on many aspects of the vehicle.” A recent study by Boston Consulting Group found consumers who are hesitant to buy EVs worry most about range, charging time and sticker pric

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Ford Postpones Launch of Next-Gen Electric Pickup Truck and SUVFord has announced that it is delaying the release of its next-gen electric pickup truck and three-row electric SUV. The company is prioritizing hybrid versions for its internal combustion engine vehicles. CEO Jim Farley emphasizes the importance of using capital wisely and bringing vehicles to market at the right time for profitability.
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Ford is delaying its next-gen electric three-row SUV and truckFord is delaying work on its next-generation electric vehicles, including a three-row SUV and pickup truck. The company also said it would offer more hybrid models.
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Ford delays three-row electric SUV, next EV truck programFord delays two upcoming electric vehicle programs while investing in hybrids. Three-row SUV and pickup truck EVs are pushed back.
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