Ford Postpones Launch of Next-Gen Electric Pickup Truck and SUV

Ford has postponed the launch of its next-gen electric pickup truck (originally planned for 2025) to 2026, and a three-row electric SUV (from 2025) to 2027. The automaker says it is prioritizing offering hybrid versions for all internal combustion engine vehicles in its lineup. CEO Jim Farley emphasized using capital wisely and bringing vehicles to market at the right time for profitability.

Ford is adjusting its electrification strategy and has announced today that it will postpone the release of two fully-electric vehicles. Instead, the company is focusing on introducing a hybrid version for every internal combustion vehicle in its lineup. As the No. 2 EV brand in the U.S. for the past two years, we are committed to scaling a profitable EV business, using capital wisely and bringing to market the right gas, hybrid and fully electric vehicles at the right time, said CEO Jim Farle

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Ford Delays Production of All-Electric SUV, Shifts Focus to HybridsFord is postponing production of a new all-electric three-row SUV and instead prioritizing hybrid options across its North American lineup by 2030. The decision is driven by market conditions and challenges in building and selling EVs profitably.
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