Focus: Ford bets on an electric Mustang to charge its turnaround

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The Mustang Mach E electric sport utility vehicle Ford Motor Co unveiled in Los ...

DETROIT - The Mustang Mach E electric sport utility vehicle Ford Motor Co unveiled in Los Angeles on Sunday is more than another car for the storied automaker.

By accelerating the “clock speed” of vehicle development, cutting overlapping product architectures to just five from 13 and extending the company’s most successful brands to new products, Ford could slash $20 billion out of a five-year, 2018-2023 product plan, Hackett told Reuters. “We are really pushing our chips in on the table with this vehicle,” Ford said in an interview ahead of the Mach E’s unveiling. The automaker has said it will spend $11.5 billion developing electric and hybrid models by 2022.

A concept for new dashboard software and a display using a 15.5-inch diagonal screen was pulled together in just 90 days by a 15-person group that called itself Team Menlo - a reference to Thomas Edison’s Menlo Park, New Jersey, laboratory. A paper prototype of the new screen used an empty Keurig coffee pod to represent a large control knob.

 

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