Forget 'Ford v Ferrari,' Ford targets Tesla with Mustang Mach-E

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Ford on Sunday unveiled its first all-electric SUV called the Mustang Mach-E, a nod to one of the most iconic versions of the pony car. The unveiling took place next to the Tesla's design center outside of Los Angeles.

"I understand what they're doing. They're trying to leverage the Mustang name, which is highly recognizable," said Michelle Krebs, executive analyst for Autotrader. "They're trying to get across this sporty feel versus this nerdy environmental feel that the early EVs had."

EV sales accounted for just 1.2%, or about 207,600, of the 17.3 million vehicles sold in the U.S. in 2018, according to IHS Markit. The research firm forecasts EVs will account for 9% of U.S. sales by 2026, despite the number of EV models on the market increasing from nearly 20 to more than 120 during that time frame.

The new Tesla Model Y is introduced. Tesla has expanded its model range to include an SUV based on the current Model 3.By the numbers, the Tesla Model Y and Ford Mustang Mach-E are expected to be very comparable to one another and each automaker has their advantages and disadvantages. Tesla has been able to create a cult-following for its EVs, but the company has many times been overly ambitious on manufacturing goals that have led to quality and reliability problems. The automaker's earnings and share price also remain volatile as it attempts to ramp-up its global production.

Ford on the other hand is experienced with manufacturing but also has suffered from reliability and quality issues when it comes to new technologies such as its infotainment systems. It also has little to no experience with ramping-up production of EVs and it's unclear if the company can take the

 

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