LONDON: Rich Energy, a drink brand that recently lost a copyright infringement case over its logo, said on Wednesday it had cancelled a title sponsorship of the Haas Formula One team due to"poor performance".Branding for the energy drink has been prominent on the team's black and gold cars since the start of the season, while the company has also made waves with a combative presence on social media.
"The politics and PC attitude in @F1 is also inhibiting our business. We wish the team well," it added. Questions have been asked by the Formula One media about the energy drink brand's finances and statements by company boss William Storey. Judge Melissa Clarke said in a written judgement that she found Rich Energy boss William Storey and Sean Kelly, founder of the digital marketing company Staxoweb Ltd, to be"poor witnesses".
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