Land Rover is reintroducing the Freelander name as a new EV brand tailored for the Chinese market. The cars will be made by the Chery Jaguar Land Rover joint venture, utilizing Chery's platform. The plan is to eventually export the Freelanders globally, offering a range of affordable EVs. The Land Rover Freelander compact SUV may have been absent from JLR's product catalogs since 2015, but its name is set to make a comeback in a new line of EVs.
It remains unclear whether the lineup will be limited to SUVs or if it will also include lower-profile offerings. Adrian Mardell, JLR's CEO, described the agreement as an important strategic step for JLR, one which underlines our ongoing commitment to China and complements our existing business in China. Yin Tongyue, Chairman of the Chery Group, added that the Freelander brand will provide China and global consumers with a unique electric vehicle experience.
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