In 2017, Apple CEO Tim Cook confirmed what the global auto industry had long feared: the tech giant was working on a driverless car. “We’re focusing on autonomous systems. And clearly, one purpose of autonomous systems are self-driving cars,” Cook said in an interview with Bloomberg. “And we sort of see it as the mother of all AI projects.
“If Lucid and Rivian can’t find a way to sell expensive EVs with products as good as they have, it’s going to be tough for another newcomer like Apple.” A fully autonomous vehicle would have been just as difficult, if not more so. Just look at the increasingly fraught adventures of the various robotaxi companies in California, where cars are crashing into pedestrians, buses, and bicyclists with increasing frequency.
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