... With no fewer than 15 new full-electric cars reaching the market so far this year, the expanded competition is not only helping drive down transaction prices, but is spurring an industry-wide sales boost of 50% over the first three quarters of 2023, according to Cox Automotive. That amounts to an added 300,000-plus units, year-over-year, though EVs still account for just a fraction—7.9%—of total industry sales.
“Blue states say EVs are great and we need to adopt them as soon as possible for climate reasons. Some of the red states say this is just like the vaccine, and it’s being shoved down our throat by the government, and we don’t want it," Ford says. “I never thought I would see the day when our products were so heavily politicized, but they are.”
And, yes, some tradespeople or farmers from more-conservative states might simply choose not to be associated with technology that’s perceived as upper class snobbish, though it’s hoped this attitude may eventually soften as new full- electric pickup trucks from mainstream automakers like Ford, Chevrolet, GMC and Ram reach the market and attain more-affordable sticker prices moving forward.iSeeCars.
The key phrase there is likely, “market share growth,” as Washington, California, and Oregon are home to the genre’s early adopters and ardent supporters, most of whom have likely yet to trade them in for new models or expand the family fleet with added EVs.