Rebranding Global Climate Change

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Ivan Ehlers jokes about different ways to rebrand global climate change.

Global Woke-ing This approach activates large swaths of the population that can’t define “woke,” but will stop at nothing to completely dismantle anything the word has been affiliated with.

Globama Climate Change Shoehorn Barack Obama’s name into any clumsy portmanteau to create a bridge to new audiences whose hatred of the former President will inspire vicious word-of-mouth, grassroots movements. Make it seem like Obama is responsible for the entire Anthropocene epoch and let the outraged vocal minority make it their life’s purpose to crush global warming for good. Taylor Swift Is O.K.

 

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