David Walsh-Kemmis from Ballykilcavan Brewery which is less than three kilometres from the festival site believes it is an unfair decision:
"We can quite easily step outside the brewery and we can actually hear the music when the festival's on."Basically, Heineken sponsor the festival as part of that sponsorship."So even though when you go in there, it looks like there's a lot of different brands, all of those brands are completely owned by Heineken, and it means that we as a small brewery, literally on the doorstep, are completely excluded from going in.
He continued to say it would help with Electric Picnic's sustainability and reduce carbon emissions associated with the event."I would argue that we're pretty high up in the terms of sustainability and certainly in terms of carbon footprint for getting beers into the festival.Electric Picnic has been contacted for a response.
Earlier this week, the organisers of Electric Picnic announced the festival would be moved two weeks earlier than the traditional first weekend of September.
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