Mazda’s First Electric Vehicle Dies in Infancy

The typical model run of a modern vehicle is five to seven years, and in most instances the end of that span an automaker will pull the wraps off a new version of it. Or replace it entirely with a new nameplate occupying the same basic niche. Consider the current Mazda CX-5; it went on sale for 2017 and is still going strong—although it may eventually be

. But their little sibling—the unusual MX-30 didn't make it to its third model year. Mazda has officially announced that, when the 2023 MX-30s are gone, that's it.—MX-30s were sold, a 30.4 percent drop from last year's still troubling grand total of 23 sold. From January through June, only 66 MX-30s have made it into the hands of customers, compared to 316 for the same time period in 2022. These are, in mainstream vehicle terms, almost rounding errors.

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