Electric Ford F-150 Lightning named MotorTrend's truck of the year

The prestigious title and accompanying "Golden Caliper" award are highly sought by automakers globally every year. They are used to promote vehicles in advertising and are viewed as third-party validation of a new vehicle.

The F-150 Lightning is a pivotal product for both Ford Motor and the U.S. automotive industry. It's the first mass-market electric pickup truck for mainstream buyers and widely viewed as a test of widespread EV adoption. The F-Series, which includes the electric and traditional versions of the truck, has also been the best-selling vehicle in the U.S. for decades.

MotorTrend noted the Lightning's overall performance, safety and importance to appealing to traditional pickup buyers among the reasons for the recognition. "While some vehicles change the world by being radically different, others, like the Ford F-150 Lightning, change it by being different where it counts and familiar where it helps," MotorTrend said in a press release.the Rivian R1T a year ago.Other finalists for MotorTrend's truck of the year were the 2022 Chevrolet Silverado 1500, 2022 GMC Sierra 1500, 2023 Ram 2500 and 2022 Toyota Tundra.

MotorTrend's truck of the year follows the publication naming the Genesis G90 its 2023 car of the year and the electric Hyundai Ioniq 5 as its 2023 SUV of the year.

This truck is not better than the Rivian

but but but what about the 3 years overdue Cyberschmuck

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