Merino wool is well known for its softness. The industry wants to broaden that reputation to include being climate-friendly.
Each of these countries and companies has a climate goal of its own, but the problem of agriculture emissions is one of the trickiest to solve. Farms are both polluters and carbon sinks — making the math more complicated — and owners make countless decisions each day about how to run their operations.
In just over a year, Actual modeled more than 500 sheep farms participating in New Zealand Merino Company's new regenerative-wool program using a mix of data from the farms as well as from satellites, government agencies, and universities. Brands like Allbirds, Helly Hansen, and Icebreaker have bought in, too, because they are trying to reduce emissions in their own supply chains. The global-fashion industry is responsible for about 10% of annual greenhouse-gas emissions worldwide.
Another feature that distinguishes Actual's software from other carbon- and sustainability-management platforms on the market is a return-on-investment calculator, something that enticed early investors in Actual.
This tweet made me think this was an actual game for the average consumer to learn about the cost of decarbonization. :-/ Still cool but a bit misleading, even if unintentional.