in the spring of 2023. Not to be outdone, GMC is working on an electric Sierra while a Ram 1500 EV concept is slated to be unveiled later this year.
As a result, the window for the “reset moment” appears to be narrowing as heavyweights are gearing up to launch their own electric trucks. If Volkswagen misses that window, it could be significantly harder for their potential electric pickup to stand out. Of course, only time will tell if Volkswagen greenlights an electric pickup. Regardless of what happens, the company has been eyeing the American truck segment for years as the
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