Volkswagen’s R to morph into name for EV performance brand | Car News

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Volkswagen will transition its R division into a full-fledged sub-brand within its lineup, one focused on all-electric performance. Auto123 has details.

At Volkswagen, the letter R it refers back especially to the many sporty models the auto giant has offered over the decades. In North America, the letter's reach has been more limited, with the Golf R marketed here and that’s’ it.

The letter has a strong ring to it, and Volkswagen intends to capitalize on this by making the R division an independent brand. Here, visitors will be able to discover concepts and limited-series production models. Eventually, high-performance electric models will also be on display. Volkswagen claims that the R range will evolve gradually over the next few years, and that more powerful electric versions are in the pipeline.

 

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