Faced with falling global sales and a diving stock price, Tesla has slashed prices again on some of its electric vehicles and its “Full Self Driving” system in an apparent effort to boost the company's earnings growth.
Now, Musk appears to be betting that the unveiling of a new robotaxi model on Aug. 8 will be the catalyst that his company needs to return to wild annual sales growth. On Sunday, Musk wrote on X, the social media platform he owns, that like other automakers, Tesla prices change frequently “in order to match production with demand.”
For years, Musk has told owners and investors that Teslas with “Full Self Driving” software and hardware will be able to drive themselves and could earn money carrying passengers when they normally would have been parked.