Ten years ago, Dear Media co-founder Lauryn Bosstick had jaw surgery. It provided a solution to her chronic teeth grinding but, as she’ll tell you, it left her face swollen and puffy for the greater part of two years. Antibiotics, clean eating—she tried it all in an effort to bring down inflammation. In the end, the most productive tactic was, during which she would immerse her face in a large bucket of ice.
“That’s when I first dipped my toe into cold therapy,” Bosstick tells, but she also commits daily to spending more than ten minutes in a 50-degree cold plunge tub. (She keeps the $16,000 Blue Cube Bath Cold Plunge Tub in her backyard and a $9,000 The Plunge All-In inside her home.) The benefits, she says, are well worth the investment. “Right away I have more energy and way more clarity. It’s like when your windshield is foggy and then you clear your windshield—that's exactly how the best cold plunge tub experience feels. I notice less inflammation and I feel refreshed,” she add