When Volvo announced its newest all-electric car, the $35,000 EX30, the reception was overwhelmingly positive. An affordable, high-quality EV – huzzah! The Swedish automaker dipped its toe in the EV market with the launch of the XC40 Recharge a few years ago and has capitalized on the momentum, achieving impressive sales and headed for an all-electric future. The EX30, however, was designed with big ambitions in mind: to have the smallest CO2 footprint than any Volvo car ever built.
The company took a microscope to its production and lifestyle process and achieved a 25 percent reduction compared to its C40 and XC40 models. That’s short of its 40 percent reduction goal by 2025, but it’s a strong start. And those tweaks helped contribute to the EX30’s bargain-bin price tag. (Even when fully loaded, the EX30 never exceeds $50,000.) Volvo took a virtual hammer and smashed some of its traditional approaches to make the EX30 both affordable and sustainable. Some changes feel huge, especially as they relate to the interior controls, and others are subtle but smar
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