The world needs as many affordable EV models to be made available as quickly as possible to displace a lot more internal combustion vehicles from new vehicle sales. That means we need more automakers to ramp up development and production of these more affordable EVs that could be the equivalent of a Toyota Corolla, a Honda Civic, or an electric truck priced like the Ford F-150. We need to get there sooner rather later.
During a recent conference call, Elon Musk dropped a bomb, and not one that was good for the company. In it, he explains that the production ramp for Cybertruck is not going well, even almost four years after the announcement. Why? Because he did not want to make a “distinction without a difference” product for Tesla’s first truck, and instead wanted to make something “radical and innovative” and “special.” It is apparently proving to be a lot harder than the Model X or Model 3/Y ramps were.
As an example, we can look at Tesla in terms of vehicle product portfolio as being similar to the era where some players like BMW essentially had three models or so, i.e. the 3 Series, 5 Series, and 7 Series, with a few other lower volume, higher value products.