Brands at IFA want to convince you that buying a new washing machine will help the environment

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Several brands at IFA say you need to get a new washing machine to reduce microfiber pollution and water and energy waste.

I can’t count how many press events and booths I visited that promised that their newer washing machine was the one that would prevent water waste, polluting the environment, and more. Even though the issue is real – we need to take better care of our planet – how weird it is that all existing washing machines are evil from night to day, and only the new ones are good?

With an AI Energy Mode through SmartThing, next year’s washer will intelligently reduce energy usage by up to 70% with Ecobubble mode. In addition, it will show daily, weekly, and monthly power consumption and estimate monthly electricity bills.with Ocean Wise created not only a Less Microfiber Cycle for Bespoke washing machines, but they also announced a Less Microfiber filter.

For those unaware, microfiber pollution is caused by tiny plastic particles, mostly polyester and nylon, that clothes shed during washing, so this is why Samsung raised awareness on the matter., for example, introduced a washing machine with a Zeo-cycle function, which dries clothes more efficiently without overheating them.

 

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