Takeaway 1: Using IRA Funding To Serve Customers
When discussing the IRA as a policy driver for clean energy innovation with Ameren’s Warner Baxter, Americans for a Clean Energy Grid’s Christina Hayes and others,,"These policies were all in the pipeline, and, since they've passed, it’s really been about implementation, implementation, implementation" .
A key component of the IRA is requiring customers to participate in clean energy initiatives. As an industry, we need to first educate customers on how their individual energy usage impacts the grid and then provide ways to easily adjust their consumption behaviors that favor energy efficiency. After all, customer enrollment programs like energy efficiency and time-of-use load shifting are essential for these initiatives to be effective.
,"Most of the way individual customers are going to experience the work that this industry is doing is at the household level" and that is something I believe electric companies would be wise to remember as they invest in customer-facing technologies.The electrification movement is quickly accelerating in our push to reduce carbon emissions—from household appliances and lawn tools to electric vehicles and industrial equipment.