on Monday launched cheaper variants of its Model S sedan and Model X SUV with shorter driving ranges in the United States, looking to increase sales as high borrowing costs hamper demand for expensive electric vehicles.prices of its vehicles in the U.S., China and other markets as it puts sales growth ahead of profit margins, which are still at higher levels among automakers.
Model X SUV has range of up to 269 miles, well below its more expensive versions that offer up to 348 miles. "The idea is to appeal to consumers who are keen for the badge and the EV experience but might be put off by the higher price tag compared to competitors," said Susannah Streeter, head of money and markets, Hargreaves Lansdown.
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