Senator Calls For Investigation Of Viral Prime Energy Drink—Backed By YouTubers Logan Paul And KSI—Over High Caffeine Levels

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the drinks, which he described as one of the “summer’s hottest status symbols for kids,” are a “serious health concern.” While the company says it only advertises its energy drinks to consumers ages 18 and up and that cans are clearly labeled as “not recommended for children under 18,” SchumerHe said the company packages and markets its energy drinks “in near identical form” to its caffeine-free sports drinks, leading parents to unwittingly purchase a “cauldron of caffeine” for their children.Prime was an instant hit when it was launched by YouTube stars KSI and Logan Paul last year.

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