Shell's clean energy advertising campaign is misleading, UK watchdog says

FILE - A Shell logo is displayed at a gas station in London, on March 8, 2022. A marketing campaign by oil major Shell was banned by the U.K.'s advertising watchdog Wednesday, June 7, 2023, for implying a big proportion of its business was in low carbon energy even though fossil fuels make up the vast majority of its operations. – A marketing campaign by oil major Shell has been banned by the U.K.

Although Shell does have a clean energy business, the company estimates its operations released almost 1.4 billion tons of heat-trapping carbon dioxide in 2021. The ASA's ruling said the campaign gave the impression that “low-carbon energy products comprised a significant proportion of the energy products Shell invested in and sold in the UK in 2022, or were likely to do so in the near future.”

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