to use traditional advertising for the first time, viewers might see the electric-vehicle maker's Model Y crossover or upcoming Cybertruck pickup - maybe even the billionaire CEO himself - on TV or online.on Tuesday at the company's annual meeting, an about-face for the celebrity executive who recently acquired social media platform Twitter. He has for years eschewed advertising in favor of seeking to capitalize on his star power and customer enthusiasm for Tesla's vehicles.
Musk, who could not be reached for comment, told CNBC on Tuesday that he envisioned advertising that emphasized the features, safety and affordability of Tesla vehicles. A Tesla spokesperson declined to add anything beyond Musk's comments. Some industry officials mused on whether Musk might attempt a memorable TV ad, perhaps akin to the famous "1984" commercial for Apple Inc's
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