“I think familiarity has become key with a lot of consumers,” Drury said. “They used to ask, am I an early adopter driving an experimental car? No, you’re kind of mainstream now ... It’s like all the things that could stop you from buying, those barriers to entry, they’re coming down.”
Inflation is eating into the earnings of potential buyers and the days of zero-percent interest rate on vehicle purchases have vanished. “You go to any dealer in San Diego, or anywhere throughout the state, and you look around and there are lots that still aren’t full yet,” Maas said.
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