with the Italian mill Candiani. A few years ago, Triarchy dropped its entire assortment of stretch denim in a move to become plastic-free; that meant every jean was 100% organic, non-stretch cotton.“As a ‘sustainable brand,’ it felt a bit hypocritical to offer stretch denim,” Taubenfligel explains. “But it really restricted our ability to tap into a big part of the market.
That rubber-stretch denim is available to any of Candiani’s clients, not just Triarchy. The hope is that other brands will buy it and take the concept mainstream. “The more brands that adopt the fabric, the cheaper it will become, and we can just replace plastic completely,” says Taubenfligel. It’s easy to imagine how it might apply to other garments, like leggings or workout gear, which is almost always synthetic.
It could take years, if not decades, to develop and scale natural alternatives to polyester, spandex, and other synthetics. But until then, we should be as thoughtful about our activewear and other fracked fabrics as we are about plastic cups and straws. The New Standard Institute that without legislation and industry collaboration, the plastic industry will only continue to grow—in fact, by 2050, the production of new plastic is expected to quadruple.
Education will be key. Most consumers haven’t connected the dots between fracking and fashion, largely due to a lack of transparency from brands. But as demand for athleisure and loungewear explodes—the active market is expected to reach $547 billion by 2024, with loungewear rising to $19.5 billion—that awareness is arguably more important than ever. Fortunately, this isn’t a difficult one to wrap your head around.
When is the ugly big sneaker trend going to end?
true
So true & unfortunate
the sustainable jacket are filled with polyester (obtained from bottles) and not with goose-down as it's written on the labels or as the shop assistants say. sustainable jackets are a joke. i believe that the only jackets padded with goose-down are those of the haute couture✨
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