The following is a reader comment under my article published earlier today. It’s such a superb list of what the CEO of Tesla should be doing that I had to give it its own platform here. It may be completely focused on what aCEO should do, but even if Elon Musk remains CEO, I think it’s a perfect list. That said, I think it’s clear Elon Musk wouldn’t give 3 seconds of thought to some of the core items on the list. In any case, below is the comment.
Have a rapid response and media team that pushes back on mainstream media FUDAdvertising should be targeted in states with strong auto dealer lobbies. Make it clear that they want to sell direct to consumers and are not allowed to.Create a competitor to the ETransit and Rivian Delivery Van. There is clearly a huge market for last mile commercial EVs and Tesla should be in the game.
Build out solar canopies at all Tesla superchargers. Start with the Southern states that could use shade for their car parking. Make money as an energy company as opposed to a car company. Require the CEO to show up 40 hours a week to work. It sets a horrible example that the leader of the company can spread himself thin and only dip a toe in when needed.
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