Kia Wants To Step Up Its Hybrid And Plug-In Hybrid Game

Kia, Hyundai’s sister company, has updated its mid-to-long-term business plan to include more hybrid and plug-in hybrid vehicles by 2023, all while keeping its sights set on expanding the number of all-electric models. This way, Kia hopes to become a leading EV brand globally by selling a total of 4.3 million cars in 2030–an increase of 34.4% compared to the brand’s 2024 goal of 3.2 million units. Out of the 4.4 million cars to be sold in 2030, Kia wants 1.

Today, Hyundai’s sister brand has a total of six hybrid and plug-in hybrid models on sale in the United States: the Niro, Sportage, and Sorento, which are available with both powertrain options. In 2026, the automaker wants to increase the number of hybrid models available on the global stage to eight, and then to nine in 2028.

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