introduced the VF 3 — a boxy two-door electric vehicle designed to appeal to customers in its home market. In aat the time, the company said, “the VF 3 offers numerous benefits, making it suitable for a wide range of applications and operating environments. This eco-friendly vehicle is also equipped with smart features, providing a dynamic mobility option for individuals of all backgrounds.”
The VF 3 will be available in two trim levels — Eco and Plus. It will be priced for mass appeal while providing a safe, convenient, and smart transportation solution. “With its outstanding advantages of zero emissions, noise-free operation, environmental friendliness, and, most importantly, high safety standards, VF 3 has the potential to become the new ‘national vehicle’ for the Vietnamese people.
There are other historical lessons here. The Yugo sold like hotcakes when it was first introduced. Was it a good car? Not really, but it was cheap and could handle a fair amount of abuse without complaint. Early offerings from Hyundai were also cheap, which followed the pattern set by Toyota and Honda in the 50s. Subaru started out with this marketing slogan — “Inexpensive and built to stay that way.” The early cars were ugly, but affordable, which is what plenty of customers wanted.
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