Everyone thinks about electric-vehicle charging and EV range all wrong. Range anxiety shouldn’t be what drivers feel in an EV. They should be experiencing range joy.
That’s where joy starts to bubble up. At work? The car is charging. At a hotel? The car is charging. Grocery shopping? Charging. Grabbing a coffee at Starbucks ? Charging. No sitting or waiting, almost ever. That’s a happy thought. That’s the reality ChargePoint is basing its business model around. It’s a one-stop shop for charging solutions that provide 25 miles or 250 miles of range per hour. It doesn’t want to own the charging assets. Instead, it provides hardware and software solutions. ChargePoint isn’t a gas station owner. It just wants to install and maintain plugs while managing uptime and payments.
The Wi-Fi analogy works better than the gas station model in another way. Almost 80% of Americans have high-speed internet at home. Most internet activity, most likely, occurs at home. Most EV charging happens at home, too.