Even celebrity chef Gordon Ramsay dragged Prime, giving it a “0/10” and saying it’s like “swallowing perfume” in a January 2023 interview with the British radio show Heart UK., a Prime representative said the brand’s “top priority” is consumer safety, saying it’s open to discussion with the FDA or other regulatory agencies in order to ensure the product is safe for consumption.
“Prime has two drinks on the market, Hydration and Energy,” the representative said. “It’s very important to make the distinction between the two products because they are vastly different. We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top-selling energy drinks, all falling within the legal limit of the countries it’s sold in.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer said. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”This comes nearly six months after Logan Paul was