. Now, Schumer wants the Food and Drug Administration to investigate what he has called a “cauldron of caffeine.”
PRIME hides its potential danger behind marketing that brands the drink as zero sugar and vegan, despite holding 200 milligrams of caffeine per 12 ounces. “A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” Schumer wrote in his address to the, shared on Sunday. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.
“One of the summer’s hottest status symbols for kids is not an outfit, or a toy—it’s a beverage. But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets,” Schumer wrote. The product, according to company representatives, wears a label that reads: “Not recommended for children under 18.
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