FILE - A child holds a PRIME hydration drink prior to a baseball game between the Los Angeles Dodgers and the Arizona Diamondbacks, March 31, 2023, in Los Angeles. An influencer-backed energy drink that has earned viral popularity among children is facing scrutiny from federal lawmakers and health experts over its potentially dangerous levels of caffeine. Senator Chuck Schumer on Sunday, July 9, 2023 called on the Food and Drug Administration to investigate Prime. On Sunday, Sen.
Backed by two of YouTube’s best known stars, PRIME was an immediate sensation when it launched last year, prompting long lines in grocery stores and reports of school yard resale markets. Company representatives, meanwhile, have defended the product as clearly labeled “not recommended for children under 18.” They sell a separate sports drink, known as PRIME Hydration, which contains no caffeine at all. Representatives for PRIME did not immediately return a request for comment.
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