Maserati boss Bill Peffer hones the Trident’s 2-pronged approach

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Maserati is moving forward with a revamped lineup that includes gas and electric powertrains, as well as another SUV.

, sized between the Porsche Macan and Porsche Cayenne, and poised to be the brand’s bestselling model in the highest volume segment.“When someone walks into our showroom today, they won’t recognize it from 12 or 18 months ago,” Peffer said, showing off the trident-shaped air vents over the 621-hp twin-turbo 3.0-liter V-6 behind the two seats of the MC20.

“I’ve been in the business almost 30 years and I’ve not seen this level of transformation in the past five years that I had the prior 20-plus years,” the Michigan State alum said. “It’s amazing how quick these changes go.”arrives 90 days after the classic two-door, four-seat tourer arrived in dealerships early this summer. The brand’s first BEV has a 92.5-kwh battery pack in the shape of a T that fits in the driveline tunnel and stacks behind the rear seats.

When asked when Maserati would roll out its first dedicated EV platform without a gas counterpart, he replied, “In the not too distant future.” The benefit of a bankroll isn’t recession proof, based on recent history. In the lean years following Fiat’s rescue of Chrysler from bankruptcy in 2009, eventually morphing into Fiat Chrysler Automobiles, the interior of a Maserati sedan shared far too much with a Chrysler 300, from the power window and door switches to the touchscreen interface.

 

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