and more. Founded in 2016 by Stefan Ytterborn, the company’s global reach recently extended to the West Coast with this new showroom on the Pacific Coast Highway. Designed by LA and Detroit-based architects Shin Shin, the new space is a fitting HQ, offering up a minimal frontage to the famous highway, with two large windows to tantalise nose-to-tail traffic with crisply minimal examples of Cake’s delectable wares.
In addition to the showrooms, Cake HQ includes an office area, meeting rooms, workshops, as well as an outdoor lounge with all-important test-ride stations. It’ll be followed by outposts in New York and San Francisco, also designed by Shin Shin. Melissa Shin and her team have taken Cake’s core values on board, transforming an existing warehouse into a sleek space that pairs minimal finishes with exposed elements of the existing structure. The watchwords ‘light, quiet and clean’ were deployed throughout, ensuring the Cake’s Swedish roots showed through with style.
It’s also worth noting that the new HQ stands across the road from a large Harley Davidson dealership; although the iconic American bikes are slowly making the shift to electric power, they’re still a world apart from Cake’s skeletal, utilitarian aesthetic. Their bikes are effectively showcased in the lab-like main space, which has white painted brick walls and an acrylic floor, contrasting with the exposed wooden ceiling above. Custom-designed tables bear merchandise and key components, while display areas are given over to the company’s social and charitable initiatives around the world.