How Elon Musk has missed his targets on delivering affordable cars

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Tesla Inc Chief Executive Elon Musk is expected to lay out details of affordable electric cars at the company's Investor Day on Wednesday in Texas, where he will unveil the EV maker's 'Master Plan 3.'Musk said making an affordable car has been his 'dream' since joining the company. While Tesla has jump-st

Tesla Inc Chief Executive Elon Musk is expected to lay out details of affordable electric cars at the company's Investor Day on Wednesday in Texas, where he will unveil the EV maker's"Master Plan 3."

Musk said making an affordable car has been his"dream" since joining the company. While Tesla has jump-started the EV market by offering its premium Model 3 and Model Y vehicles, Musk has missed his targets to deliver electric vehicles attractively priced for the mass market. "We specialize in making the impossible merely late," he said at an event in February to celebrate the launch of Tesla's engineering headquarters in Palo Alto, California.Musk unveiled his"secret" master plan under which he said he would build affordable electric cars."So, in short, the master plan is: Build sports car, Use that money to build an affordable car, Use that money to build an even more affordable car.

Musk's self-driving"robotaxis" have not become a reality despite his repeated promises. Tesla recently recalled more than 362,000 U.S. vehicles over its Full Self-Driving Beta software after U.S. regulators said the driver assistance system did not adequately adhere to traffic safety laws and could cause crashes.

 

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