to develop unique new EVs for sales in the U.S. by 2026. Now, we know how the pair plans to service those vehicles.
On a call to discuss Honda’s financial results, CFO Kohei Takeuchi claimed that the Honda-Sony sales model would be novel for the automaker. That could mean online, direct-to-consumer sales, and Takeuchi noted that the sales process would be entirely new for both Honda and Sony.
We don’t know much else about the Honda-Sony joint venture, including the kinds of vehicles we might see. The two have said that their cars will be premium products and not intended for volume sales. Sony will focus on the in-car experience, including entertainment and other technologies, while Honda will build the vehicle.
how is Honda even still relevant in the car world any longer? That has to be the most boring car maker on earth.
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