Porsche has announced plans to launch a high-end electric SUV at the Capital Markets Day event that took place earlier today at the company's Research and Development Center in Weissach, Germany.
"We plan to add a new luxury, all-electric SUV model to our attractive portfolio, which will roll off the production line in Leipzig. This will further expand our position in the luxury automotive segment. We are targeting the higher margin segments in particular and aim to tap into new sales opportunities in this way."
"We are very well positioned to benefit from these trends. Porsche is a leading player in the market for sporty SUVs and in the all-electric luxury car segment."Speaking of the future, Porsche anticipates that its customer base will include younger and more heterogeneous customers from the next generation, with the proportion of women in this customer group likely to increase.
You mean MORE high end than they already are?
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